Graduated from Berklee Online in 2016 with a major in Music Business.
Position: Social Media Manager, at TMV Group, a small (under 20 employees) advertising agency, working in social media. Brad’s job is a balance between the creative and the client sides. He works with his team (two other people) to create content for clients then most of his job involves acting as a liason with clients to make sure the content is what they want to see.
Overview: Brad was a working musician as he worked his way through Berklee Online, and by the end of that he wanted to work in music business. He wanted to stay in the Detroit area where family and loved ones were located, which made finding a job more difficult, but he worked in music business for several years, though the pay wasn’t great and he needed a part-time job on top of that. He started his own synth licensing company, then started going to advertising-focused networking events hoping to make connections and drum up business for his clients.
Eventually, this networking convince Brad that he should work in advertising himself! He learned of a project manager job at an advertising firm he respected and worked there for six months before getting laid off, but he applied to other positions and very quickly was hired into his current job.
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You can see Brad’s LinkedIn profile here.
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Choice Quotes: “My job provides me an outlet to be creative but also to work with clients–something I’ve always enjoyed doing. I’m flexible on a daily basis. And I now have options to move forward in my careers–client side, creative, project management.”
“Networking is one of the most important things you can do. It’s hard, especially if you’re introverted like me. But getting out there, meeting people, making genuine connections beyond business is so helpful! I’d say if you’re invited and don’t know anyone, go and meet people, get out of your comfort zone.”
“Berklee features that balance between business and creativity. Even the more business-oriented classes it always reminded us why we’re doing this. Create art, make people feel. It helped me strike that balance to this day.”
“Get into social media if you love it and be on the forefront of new trends but also be willing to follow trends and have your finger on the pulse of things. It’s as fun as you make it. Social media isn’t going away anytime soon, so you can have a long and successful career in it.”
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